Digital Strategist
With 14 years of digital storytelling experience, I turn complex information into clear, engaging content that builds trust and grows audiences (without growing budgets).
I’m a data-driven strategist who keeps web experiences accessible and user-friendly, social media feeds human, and messaging trustworthy and impactful.
Photography
Social Media
Be sure to view this post on mobile with audio for the full interactive effect. :)
Video
GAME & FISH PRESENTS
A series designed to communicate the work of the Wyoming Game and Fish Department through the lens of the agency’s employees.
Helicopter Stocking Reel
There is something naturally interesting about helicopters, but previous helicopter fish stocking content had fallen short of capturing interest. I was able to increase views from about 5,400 views to over 85,000 views (with 181 shares) by analyzing trends, optimizing for viewer retention, and improving content structure.
Motion Graphics and Animation
With over 15 years of experience building motion graphics and animations from scratch in After Effects, I thrive bringing concepts to life that are difficult to explain.
Sierra Trading Post
In 4 years I took the Sierra Trading Post YouTube channel from 83 subscribers to over 30,000 subscribers, producing two “How To” videos per week in addition to many larger campaign videos along the way.
Published Writing
“Soak it in” appeared in the October 2020 issue of Wyoming Wildlife magazine.
“Powerful Packers” appeared in the August 2023 issue of Wyoming Wildlife magazine.
Web
Wyoming Game and Fish Department Website
I was part of a small team that led the launch of the new Wyoming Game and Fish Department Website, launching April, 2024. The new website earned the highest rating in a U.S. Fish and Wildlife Digital Assessment, measuring user experience and accessibility. Currently, I lead a cross divisional website committee that focuses on continually improving the website for our users.